24 October, 2012

Yasound, is this the future of web radio?

Yasound launched its French "platform to create your own web radio station"  web site last night at a painful press conference  - for one thing, we were all kept standing for three hours. The i-phone app should follow in a few days as soon as Apple has approved it. A preliminary version has been up since March. UK and US versions of the service are in the pipeline. The different country versions are all kept separate for rights reasons. As the system is closely tied with i-Tunes, I don't think there's much chance of seeing an Android version in the near future.

So, what is Yasound?  How does it let you "create your own web radio station" in just a few clicks. Entirely legally and at no cost. 

Basically, you upload the titles of your personal play-list to Yasound. Their server checks whether it already these songs on its database. If so, it just plays it out in sync with what you are listening to on your i-Phone. There is, naturally, a social networking aspect.

What the whole thing boils down to is that you can now chat with other people who are listening to the same piece of music as you at the same time.

But this is not radio as we know it, with interviews, phone-ins, reports, panel discussions and maybe even advertising.

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